Marketing Funnels
So, you want to know how people get from knowing about your business all the way through their purchase?
You're in luck! Marketing funnels are designed for just this purpose. Marketers have been using them since digital marketing first took off and they've never gone out of style or usefulness - let’s take a look at what makes up an effective funnel so we can make sure yours is reaching its full potential!
At first glance, a marketing funnel seems like a complicated and tedious process. However, by carefully analyzing the different stages of your customer's journey you can determine what actions will influence them most throughout their experience with your company!
The benefits of Marketing Funnels
- The customer journey is your marketing plan. With it, you can create more precise targeted campaigns that reach every stage of a person's decision-making process with ease and efficiency!
- Imagine a world where you could use marketing funnels to convert customers at any stage in their decision-making process, from when they first encounter your company's product or service all the way through purchasing it.
- Funnels are a great way to measure your marketing campaigns. If you know where the problem areas lie, then it’s easier for you to make necessary changes and improvements in order to keep those clients from going away!
List of Services
- Top of the Funnel (TOF)
List Item 1
Top-of-the-funnel content is educational, helpful, and answers common questions or pain points. It doesn't try to sell you anything but instead provides information that will help your audience grow with confidence in themselves!
- Blog Posts
- Social Media Posts
- How to’s
- Pop-Ups
- Infographics
- Middle of the Funnel (MOF)
List Item 2
The middle of the funnel is where you establish relationships with your audience that are built on trust and longevity. A successful company will work hard to get this part right, as it's when they find out who their customers really want without any interference from advertisers or other third parties getting in between them!
- Newsletters
- Case Studies that show similar success in the business
- FAQs
- Webinars
- Product/Service Pages
- Bottom of the Funnel (BOF)
List Item 3
This is where you'll find content that persuades customers to buy from your company and convince prospects that buying from you will be a good choice.
- Case Studies in interview form
- Demos
- Brand comparisons
- Testimonials and Reviews
- Pricing Plans
Final thoughts on Funnel Marketing
Funnels help you to stay on track with your marketing strategy by ensuring that each stage of the funnel is clear, defined and focused. Understanding how they work will also give insight into what needs fixing when things go wrong outside in any given aspect which helps improve efficiency overall!
If you have a great product or service, but aren't able to clearly communicate it with customers early on in their journey then chances are they won’t buy from you. Make sure that all of your content is tailored towards establishing trust before revealing what makes them so special!
